We warmly invite you to study for a Master’s degree in Marketing

Study programme Marketing (Master’s degree), language of training is Ukrainian.

Nowadays marketing has become a key element in any business. Companies in different industries cannot achieve great success and improve their competitiveness in both domestic and international markets without implementation of marketing tools to manage demand for their goods and services.

The mission of the Master’s study programme “Marketing” is training a new generation of highly qualified marketers in an innovative way of thinking, systematic knowledge and advanced competencies in the field of marketing management, which are necessary for working successfully in international, foreign and Ukrainian companies, state and municipal authorities as heads and leading specialists of marketing departments, as well as for creating their own successful businesses in both domestic and international markets.

We incorporate European approaches and quality standards of higher education. It is the first and the only Master’s programme in Marketing in Ukraine which is accredited at the international level by ZEvA agency, Hannover (Germany). ZEvA’s experts have recognized its compliance with European standards and the Bologna requirements.

Here you will find information about the Master’s degree programme in Marketing at Alfred Nobel University, Dnipro, Ukraine.

Contact

Prof. Dr. Iryna Taranenko

Head of Department of International Marketing

Sicheslavska Naberezhna str., 18, Dnipro, 49000, Ukraine Of. 2602, 2607

e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

tel. mob., Viber, WhatsApp: +38 (095 750 23 63)

Profile

Programme title: Marketing (Master’s degree)

Qualification: Master in Marketing

Programme Type: Graduate programme

Mode of study: full time, part time

Duration: 1,5 years

Degree awarded: Master’s degree

Language of study: Ukrainian (full-time, part-time)

Document: Master’s Degree in Marketing and European Diploma Supplement

Results of mastery of the study programme: acquisition of systematic knowledge and skills in advanced marketing management technologies required for developing competencies of a Master in Marketing operating in both international and domestic markets.

We offer you:

• An internationally recognized, practically based education in marketing;
• Modern forms of teaching and learning which correspond to European standards and the Bologna Declaration;
• Courses taught by experienced lecturers and professors who have completed internships at leading universities in Western Europe;
• Master classes conducted by business experts and consultants from business schools;
• Mastery of information systems and technologies in the field of marketing by using up- to-date software products;
• The opportunity to study German, French, Spanish and Polish on an optional basis;
• A modern library and up-to-date study literature.

Programme requirements (ECTS credits).

In accordance with the Standard on Higher Education set for the programme Marketing (Master’s degree), 90 ECTS credits are awarded in total. The curriculum of the programme Marketing (Master’s degree) incorporates: mandatory courses (35 ECTS credits) including course paper (1 ECTS credit) and elective courses (25 ECTS credits). Practical training which includes internship – 12 ECTS credits. Master’s thesis (18 ECTS credits)

* the ratio of credits between parts of the programme may vary slightly from year to year.

Educational goals of the programme.

General goal of the study programme Marketing (Master’s degree) is to train, in line with European educational standards, competitive professionals in marketing for organizations and enterprises of all spheres of economic activity, which are able to implement marketing decisions into enterprise management process and have practical skills in using marketing policy mechanisms to achieve business goals.

The programme’s educational goals are designed to:

• ensure training of Masters in Marketing using a competency based approach to the education process in accordance with modern European educational standards and requirements of the national and global labour market;
• provide students with systematic knowledge and skills in advanced marketing management technologies required for formation of the competences of Master in Marketing
• train qualified professionals who are able independently find relevant ways to achieving the most important strategic objectives of an organization, develop marketing plans, monitor the cost effectiveness of marketing;
• develop in students a modern outlook on the role of marketing in organizations as a means of integrating the various functions of a company in order to improve its efficiency in meeting the strategic objectives of the business;
• teach students to use the full range of analytical tools of marketing and information technology for research and making strategic and tactical solutions;
• develop graduates as mature social individuals capable of solving complex communications challenges and social activities within their competence;
• develop in the study process the skills to control the organizational units, teams of experts, projects and programmes, management skills concerning small and medium enterprises;
• improve thelearning skillsthat enablegraduates tocontinue their studyin accordancewith the concept of"lifelong learning" in a manner that may be largely self-directed or autonomous.

Professionally Oriented Courses Offered

Mandatory

• Strategic Marketing
• Financial Management
• Advertising Management
• Marketing Management
• Innovation-Based Product Policy
• Methodology and Organization of Scientific Research
• Logistics Management.

Electives

• Brand Management
• Building aPersonal Brand
• International Management
• Marketing of Relationship
• Management of International Business Competitiveness
• Social Corporate Responsibility.

International Mobility and Double Degree Programmes

Double degree programme is conducted jointly with partner institutions: Higher Business School – National-Louis University (Novy Sonch, Poland)

Unique offer:

The English-medium programme of triple joint degrees with the Higher Business School – National Louis University (Poland): Graduates of the programme receive three degrees:

• Master's degree in Marketing from Alfred Nobel University (Dnipro City, Ukraine)
• Master's degree in Global Business Management from the Higher Business School (Nowy Sącz, Poland)
• Master's degree in Global Business Management from National Louis University (Chicago, United States.

Student exchange programmes are conducted jointly with partner universities in Germany, Poland, Spain, Cyprus and others.

Career Prospects:

Graduates are in demand in all branches of business, not only at the national level, but also by the global purchasing and sales markets. In the future, increasing demand for skilled employees with this background will be generated by the following types of employers:

• Multinational companies
• Small and medium-sized firms with an expanding presence in developing and developed countries
• Exporting and importing oriented companies
• International and domestic organizations, institutions, business consultancies, state and municipal authorities

Also many of our graduates have succeeded in starting their own international and domestic businesses.

Enrollment requirements.

Admission Regulations of Alfred Nobel University for 2020

Enrollment requirements to study programme “Marketing” (Master's degree):

For Ukrainian citizens (in Ukrainian)

For foreign citizens (in English)

HOW TO APPLY (for international students) CLICK HERE

More information about the programme:

Structure of the Study Programme “Marketing” (Master's degree)

The Intended Learning Outcomes for the Study Programme “Marketing” (Master's degree)

The Catalogue of courses for the Study Programme “Marketing” (Master's degree)